What do you do after being told at 16 you're not destined for greatness?

If you're Jo Fairley, you become the UK's youngest magazine editor at 23, launch an iconic ethical chocolate brand from your Portobello flat, and just... keep going.

In this episode of The Great Women Podcast, we're joined by the co-founder of Green & Black's, the woman who helped put organic, Fairtrade chocolate on the map long before anyone was talking about conscious consumerism. Jo opens up about the leap of faith it took to build something from nothing, what it really means to trust your instincts, and why purpose-driven business isn't just good ethics, it's good strategy.

And she was far from done after chocolate.

Co-creator of The Beauty Bible and now founder of On The Scent, a magazine for fragrance obsessives everywhere. ...