Paulina Lopez on Experiential Marketing, Immigration, Identity & Building Community
Grayscale LA by Alex Narvaez
Episode notes
GRAYSCALE LA EPISODE 14: PAULINA LOPEZ
In this episode of Grayscale LA, Alex Narváez sits down with marketing executive, experiential leader, and community advocate Paulina Lopez for a conversation about identity, immigration, resilience, and what it truly means to lead with empathy.
Born and raised in Mexico City, Paulina immigrated to the United States as a teenager, leaving behind the life she knew to start over in a new country. Since then, she’s built an impressive career leading experiential marketing initiatives and cultural campaigns for some of the world’s most recognizable brands, becoming known for creating experiences that prioritize people, community, and authentic connection.
But this conversation goes far beyond marketing. Paulina reflects on growing up between cultures, the reality of rebuilding ...