Episode notes
Why is nobody worried about GA4 yet?
In March 2022, Google announced that it would end support for Universal Analytics by June 2023. Brands across all sectors must switch GA4, the new system by that time. If they do not prepare, they risk losing years of data and insight.
But there are things you can do now. Mike Duke, our Chief Product Officer, and David Watkins, Senior Analytical Researcher, talk you through the process. They tell you what you need to be worried about right now, and what actions you need to take.