Laurel and Annie Schiller Florida Native Plants Nursery

Go Native: the Business of Native Plants by Cammie Donaldson

Episode notes

Mother daughter duo Laurel and Annie Schiller describe the evolution of their retail native plant nursery, Florida Native Plants Nursery in Sarasota, Florida, now in its 40th year and third generation of management. Learn how this rural, family-owned business works to support a healthy, nature-connected lifestyle for both its owners and their customers. Laurel and Annie talk about creating a destination to attract committed customers, the importance of education and enjoying people as well as plants, and the need to remain flexible in an unpredictable world.

Keywords
native plantsnative plant industrygreen collar jobsplant nurseriesflorida native plantswoman owned