Can junior golfers and young athletes earn sponsorships even if they're not ranked #1? According to this week's guest, the answer is yes.

In this episode, I sit down with sports mom and sponsorship strategist Mandy Holmes, Founder of Sponsor My Athlete to discuss how parents can help their young athletes build meaningful relationships with brands—without adding pressure or focusing solely on wins and rankings.

Mandy shares the exact mindset shifts and practical strategies that helped her own athlete earn sponsorships and explains what companies are really looking for when choosing ambassadors. From personal branding and storytelling to approaching sponsors with confidence, this conversation is ...