🎙 Getting to Hell Yes! with Brittney White | Why Build-to-Rent Needs Its Own Playbook

In this episode of Getting to Hell Yes!, I sit down with Brittney White, Director of BTR Sales and Institutional Relationships at Roofstock | Mind, to unpack one of the biggest misunderstandings in property management:

“A huge misconception in the industry is thinking you can just plug and play a multifamily model into BTR.”

Brittney shares how her team is reshaping Build-to-Rent (BTR) operations by blending the precision of multifamily with the flexibility of single-family and doing it through centralized tech, smarter leasing, and real human connection.

We talk about:

* Why BTR isn’t just multifamily with fences and garages

How centralization actually improves* resident experience

* The hidden costs legacy o ...