Ryan Law spent 14 years building a career on the predictability of SEO. Publish good content, optimize it well, and watch the traffic compound.

Then he published the research showing AI overviews reduce clicks to top-ranking pages by 58%, and needed to find a new strategy quickly.

Ryan is the Director of Content Marketing at Ahrefs, one of the most widely read SEO blogs in the industry. In this episode, he sits down to talk about what's actually breaking for content teams right now, why the way companies think about AI search is wrong, and what the next 12–18 months look like from someone sitting inside one of the industry's biggest data sets.

What you'll learn:

• Why AI overviews are the primary driver of click loss, and what the data actually shows
• How to frame the traffic conversation with le ...