AI is changing where discovery happens, and most marketing teams don't have the visibility or control they think they do.

In this episode, we sit down with Elizabeth Thorn, Head of Marketing at Toggl, to talk about what it actually feels like to lead marketing when the rules of online discovery are being rewritten in real time. Elizabeth shares how Toggl has shifted away from high-volume content production, why SEO is no longer a standalone channel, and how her team is tracking AI-driven pipeline: 50% of Toggl's deals closed last quarter came from AI search.

Whether you're an SEO, a CMO, or just trying to figure out how your brand shows up in ChatGPT and Perplexity, this episode is packed with an honest, practical perspective.

What you'll learn:

• Why the "we control our message" assumption no longer holds in AI search ...