This week on Gemini Baby, we’re joined by music manager, label owner, and co-founder of Straight Edge Entertainment Group - Helen Juliette.

We dive into what it really takes to build a sustainable music career in a world obsessed with instant success. From navigating social media to knowing when it’s time to pivot your strategy, Helen shares grounded, behind-the-scenes insight every indie artist should hear. We also unpack what artists need to understand about working with music industry professionals - and how to build a team the right way.

Whether you're DIY’ing your career or getting ready to scale, this episode is all about strategy, longevity, and playing the long game with confidence.

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