We break down our gut reactions to the Microsoft E3 press conference. We cover the announcement of the new Xbox 360 model, the removal of Microsoft Points, and discuss a wide range of games including World of Tanks, Max: The Curse of Brotherhood, Dark Souls 2, Metal Gear Solid 5, Ryse: Son of Rome, Killer Instinct, Sunset Overdrive, Forza 5, Project Spark, Dead Rising 3, and Battlefield 4. We also explore the industry's focus on cloud-sourced AI, the shift toward always-online requirements, and why so many games felt like they lacked a true next-gen feel.