Made For The Lake
Made For The Lake

Friends with Businesses by Danica Dixon & Katherine Miller

Episode notes

Meet Jackie! The business owner behind Danica's favourite brand: Made For The Lake. In this episode, Jackie, Katherine, and Danica discuss the harsh realities of running a small business in Canada, particularly focusing on the challenges of manufacturing locally, the impact of social media algorithms on visibility, and the shifting consumer expectations towards supporting local businesses. They reflect on their personal experiences, the lessons learned from their entrepreneurial journeys, and the importance of community support in navigating the ups and downs of small business ownership.

Keywords
small businessmarketingcanadian businessretailcanadian small businesssocial mediaself-employmentbrandingcreative expressiontarget marketbrand buildingconsumer behavior overcoming challengescontent marketingentrepreneurentrepreneurship