In Episode 95, filmed in Monterrey, Mexico, we sit down with Rodrigo, a builder who followed a small opportunity that turned into real momentum. What started as a simple eSIM experiment for family and friends quickly became a fast-scaling business serving 10,000+ customers, built on a rare balance of deep automation and high-touch customer support.

In this conversation, Rodrigo breaks down why customer service became their unfair advantage in a space dominated by bots and bad onboarding, and how refunds, trust, and word of mouth fueled growth. We unpack the tension between automation and white-glove experience, what actually makes digital ads convert, and what started to strain when growth accelerated faster than expected.

We also dive into founder mindset — making decisions without an “adult in the room,” balancing risk, working wi ...