When an autoimmune diagnosis forced impossible choices, Leanne and Jesse didn’t just change their diet they changed their lives. What began as a deeply personal health journey turned into Whims Delight, a low-sugar, plant-based chocolate company redefining what indulgence can look like without sacrificing taste.

In this conversation, we unpack the real story behind building a modern CPG brand from scratch: navigating chronic illness, cutting sugar, competing with food conglomerates, fighting for shelf space, and refusing to compromise on flavor even when costs rise and capital tightens. Leanne and Jesse share how taste became their north star, why community mattered more than marketing, and how a chance meeting at a school picnic led to the product innovation that changed everything.

This episode is about more than chocolate. It’s a ...