In this episode of Fort Worth Innovates, host Cameron Cushman talks with Jay Brooks, founder and CEO of GlassView, about how neuroscience is transforming both advertising and brain health. A Fort Worth native, Jay shares how his company evolved from digital ad delivery to pioneering emotion-powered media through a partnership with Cogwear, a neuroscience startup born out of the University of Pennsylvania. Together, they’re using wearable EEG technology to measure real-time emotional responses by helping brands better connect with audiences while advancing research in Alzheimer’s detection, athletic performance, and education. From emotional engagement to innovation in brain science, Jay’s story highlights how Fort Worth’s pioneering spirit continues to shape industries and redefine what it means to connect.

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