Most traditional business advice tells you to create a 5-year plan.

But for independent creatives, creators, and small business owners, a rigid 5-year plan can become too slow, too fixed, and too disconnected from how creative businesses actually grow.

In this episode of Focus. Finish. Grow. — with Bill Walker, we explore The Myth of the 5-Year Plan and why creative businesses need shorter, clearer, more agile time frames.

Bill compares traditional corporate 5-year planning to a cargo ship: slow to turn, hard to adjust, and built for a very different kind of environment.

Creative businesses are more like jet skis. They need direction, but they also need speed, flexibility, and the ability to respond quickly to feedback, opportunity, and real-world evidence.

In this episode,  ...