How do we bridge the gap between people and technology? Yanick Dols, Business Developer at Brightlands Smart Services Campus, shares how he creates buy-in using narrative, emotion, and rationality. In this episode, we explore how he supports startups, scale-ups, and the tech ecosystem to drive innovation in Limburg. From building communities to navigating the intersection of technology and society, Yanick sheds light on what it takes to create innovation on a provincial scale.