Episode 157: Using Loyalty Platforms to Create Accessibility and Engagement

DCA Commerce Code by Digital Commerce Alliance

Episode notes
This week on Commerce Code we speak with Ericka Navarro, VP of Client Success at Rethink Loyalty. We are talking about how to create accessibility and engagement in loyalty rewards programs, breaking down the rewards business model in plain English, figuring out how the different players in the rewards space are behaving differently now, and talking about how people think and behave differently in an environment where their wallets are thinner.