Episode 95: Ad Evolution: Precision Marketing and Card-Linked Offers

DCA Commerce Code by Digital Commerce Alliance

Episode notes

This week on Commerce Code we speak with David Kristal, CEO of Augeo & Executive Chair of Figg, and Brandon Dols, President of Figg. We discuss Super Bowl audience size, predictions for 2022, and performance marketing through card-linked offers. When it comes down to Super Bowl vs. Card-linking, what would you choose?