While AI is not a new concept, its use by community financial institutions is.AI and advanced analytics have long been shown to make banks more productive and profitable, but price and complexity have limited their use to only the largest financial institutions. Now that is changing.In a recent podcast with BankTalk host Charlie Kelly, Supreet Singh, Finlytica CEO, discusses how community financial institutions can use data and AI to measure performance and put those insights into action to drive change.Supreet explains the approach to collecting relevant customer data based on the institution’s end goals and the outcome they want to target. He also describes how bringing in an expert who understands what data to collect to support specific use cases, who can pull the data from the bank’s various silos, and then provide an integrated platform for ru ...