What started as an idea four years ago has grown into a nationwide movement across FCS football, raising hundreds of thousands of dollars in the fight against childhood cancer and proving just how powerful these communities can be when competition meets a cause.

Chris Schenkel, Managing Partner of Northwestern Mutual’s Schenkel Network Office in Sioux Falls, joins FCS Nation Radio to tell the story behind the challenge and how an idea rooted in FCS football grew into something much bigger.

Chris takes us back to the beginning, explains why the FCS was the perfect home for the campaign and shares what he’s learned from the athletes, programs and fan bases that have rallied behind it.

We look back at a remarkable 2025 campaign that raised more than $135,000, including Aidan Bouman’s $41,000+ effort, and discus ...