Takeaways

• Tracking actual bloom timing year over year helps flower farmers make better crop planning decisions.
• Floral recipe building simplifies sourcing, delegation, pricing, and event prep.
• Better systems and communication tools can save real labor hours in both flower farming and floral design businesses.

In this behind-the-scenes episode of Farmers to Florists, Dr. Liz Fiedler Mergen shares exactly how she is using the Farmers to Florist platform inside her own flower farm and floral design business. From managing early season crop planning in a heated high tunnel to building floral recipes for stem bars, weddings, and statement installations, Liz  ...