Takeaways

• Reaching out to florists works better when flower farmers position themselves as a solution, not as someone asking for a favor.
• Clear, structured communication helps reduce friction and makes it easier for florists to say yes to local sourcing.
• Strong wholesale relationships are built through professionalism, consistency, and simple systems.

Summary of the episode In this episode of Farmers to Florists, Liz Fiedler Mergen shares how flower farmers can approach florists professionally and confidently when building wholesale relationships. She explains the mindset shift that helps growers stop sounding hesitant or overly apologetic and start presenting themselves as reliable local partners.

Liz walks through what to avoid in florist outreach, including ...