Presented by Zapier, the AI automation company

Nine out of ten SaaS founders are pulling the wrong growth lever — and Asia Orangio, Founder of DemandMaven and former Moz board member, explains why most companies stuck at $1M–$5M ARR are over-investing in acquisition while ignoring the levers that actually move the needle. If your 12-month net revenue retention is below 70%, you're not ready to scale marketing. You're just slow-leaking revenue through "sneaky churn."

Asia breaks down the six growth levers beyond customer acquisition: activation, pricing, product strategy, expansion revenue, NRR, and team structure. She reveals why companies with 100%+ NRR feel like guiding a boulder downhill. She shares telltale signs of misaligned pricing and how cohorting NRR by ...