Nine out of ten SaaS founders are pulling the wrong growth lever — and Asia Orangio, Founder of DemandMaven and former Moz board member, explains why most companies stuck at $1M–$5M ARR are over-investing in acquisition while ignoring the levers that actually move the needle. If your 12-month net revenue retention is below 70%, you're not ready to scale marketing — you're just slow-leaking revenue through "sneaky churn."

Asia breaks down the six growth levers beyond customer acquisition — activation, pricing, product strategy, expansion revenue, NRR, and team structure — and reveals why companies with 100%+ NRR feel like guiding a boulder downhill. She shares telltale signs of misaligned pricing and how cohorting NRR by persona exposed a company's best customers hiding in plain sight.

WHAT YOU'LL LEARN:

• Why free-trial-t ...