A 4-person team with no sales department counts Bitly, Sprout Social, and dbt Labs as clients, because a book replaced the sales motion entirely.

Gia Laudi is the co-founder and principal of Customer-Led, the boutique B2B SaaS consultancy behind the Forget the Funnel movement. Her team of four has delivered verified, quantified outcomes at companies that larger, better-staffed growth teams couldn't match: 100% increase in free-to-paid conversion at SparkToro, 300% increase in core feature adoption at Autobooks, 93% increase in website signups at LifeLapse — all without cold outreach, a VP of Sales, or paid acquisition.

In this episode, Gia breaks down how a single proprietary framework and one 25,000-copy book became the entire go-to-market engine for a lean team punching far above its weight.

What you'll learn: ...