Tyler Denk joined Morning Brew as employee #2. A single newsletter send earned $4,000. By 3 million subscribers, that same send earned $80,000 — from the same amount of editorial work. No new hires. Just leverage.

That insight became beehiiv. Four years in, beehiiv is at $30M revenue and projecting $50M — with 110 people — because Tyler is still asking the same question every single time someone requests a new hire: Did you try automating it first?

He sat down with us the same morning he posted beehiiv's MRR publicly on LinkedIn ($2.1M/month and climbing). We went deep on what AI really looks like inside a fast-scaling company, why email survived every platform collapse of the last decade, and what it means to build the Shopify for the content economy.

If you're building a lean team that has to punch above its weight, t ...