Stop Selling to Everyone. Your ICP Is Killing You (Politely).

If your calendar is full, your Slack is noisy, and your bank account is somehow still unimpressed, this episode is for you.

In this episode of Exponential Scale, we tackle one of the most expensive mistakes Microteams make: trying to sell to everyone. We break down why vague positioning quietly destroys your margins, burns out your team, and turns your business into a custom-work treadmill.

You’ll learn:

• What an Ideal Customer Profile (ICP) actually is (and why it’s not a fluffy persona)
• The hidden cost of “industry agnostic” and “we customize everything”
• How serving the wrong clients fragments your focus and kills scale
• A simple, no-MBA-required framework to define your ICP ...