In this episode, lifestyle creator and entrepreneur @IshitaKhanna opens up about her journey from being a dedicated UPSC aspirant to leaving the exam behind and pivoting into full-time content creation and founding her shoe brand, Slash/O. Ishita dives deep into the harsh realities of competitive exams in India, the widespread frustration among students over exam corruption and lack of transparency, and why quitting UPSC after years of prep was the best decision she ever made. She also exposes the myth of going viral, why consistency always beats virality in content creation, and how she manages a successful business with her sister without ruining their family bond.