In this episode of Everyday Excellence, host Todd Baldwin interviews Jim Caragianes, CEO of Rose’s Cleaning Inc.

They explore how Jim and his wife Rose grew a grassroots cleaning business into a 30+ employee company while maintaining a strong focus on quality, trust, training, and customer relationships.

Jim shares insights on building a high-trust team for a business that operates inside customers’ homes, why evaluating each home personally leads to better service and pricing, and how Rose’s Cleaning approaches sustainable growth without expanding faster than its team and systems can support.

Jim also discusses the realities of running a business with a spouse, expanding into commercial cleaning, tracking return on ad spend, and the importance of developing a “basic plus” un ...