In this episode of Everyday Excellence, host Todd Baldwin interviews Matthew Green, owner of Blue Duck, a Central Indiana home services company specializing in lawn care, pest control, and Christmas lighting.

Green shares the story behind rebuilding his business after growing his original lawn care company to more than $1 million, explaining why narrowing 23 services down to three core areas became a critical step toward profitable growth and a stronger team.

Green discusses how Blue Duck uses daily video content, SEO, AEO, Google Business Profiles, customer reviews, and AI to establish local authority and generate leads, including how educational content can build trust even when it teaches customers to solve problems themselves.

He also shares lessons on building a leadersh ...