In this episode of Everyday Excellence, host Todd Baldwin interviews Denise Steininger, owner of ZebraScapes. They discuss how Denise and her husband built their landscaping business from the ground up during the 2008 economic downturn, starting with nothing more than a minivan, basic equipment, and door-to-door outreach to survive.

Denise shares how the company evolved from simple maintenance work into a design-build business, with nearly half of its revenue now coming from outdoor living spaces like kitchens, patios, and fire features.

The conversation highlights two key themes: first, the power of bold branding—such as their memorable zebra-themed rebrand that significantly increased visibility and inbound leads—and second, the importance of building strong internal systems, particularly accountability and team ownership ...