To Walt, ‘plus’ was a verb—an action word—signifying the delivery of more than what his customers paid for or expected to receive. He constantly challenged his Imagineers to see what was possible, and then take it a step further … and then a step beyond that.

On the show this week, Randy shares his thoughts on "plussing," and why Walt's belief in this this concept may be more important now than ever before as Disney continues to transform their parks.

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