What if the real return on your investments wasn’t just the results you get… but who you become in the process?

In this episode, I’m sharing a perspective on investing in yourself that completely transformed how I make decisions in my business.

Most entrepreneurs evaluate investments based on one thing: Will this program, coach, or strategy get me the result I want?

And while that question matters, it misses something much deeper.

There’s another layer of value that comes from investing — something I call the meta value of investment.

It’s the transformation that happens the moment you decide to bet on yourself.

In this episode, I share the story of my first business investment, why it initially felt like a failure, and ...