LANE KIFFIN NEW FACE OF THE COLLEGE FOOTBALL SCAM: Ole Miss & Florida got played, good luck to LSU. Finally, Lane Kiffin has landed, and at LSU as many people expected. But this is far from the last chapter of this story. College football has a new face of scamming greed, b ut why should anyone fault Kiffin for what he did in light of how many times colleges use and toss away coaches? Ole Miss has a chance to really stick it to Kiffin in their final games, and the Florida Gators have some work to do in repairing what has been a football coaching disaster.