EP28: Riding a Tricky Q1 & Q2 in e-Commerce

Q1 and Q2 can be brutal, In this episode, we break down exactly what you can do, like increasing your angle and content output (net new is best) and knowing when to spend less for better efficiency.

We’ll also tackle the fundamentals around securing your finances, cutting unnecessary overhead (yes, even staff costs), and streamlining processes to make every dollar count. Plus, we’ll dig into ad account structure - while it won’t magically fix everything, getting it right sets you up for scale.

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