Laura White is the Head of GTM at Happystack and GTM strategist & founder at GoToGirl.

Laura was one of our speakers at our Practical AI for GTM event in Dublin last month, in which she delivered a talk all about using AI for building a personal brand on Linkedin, what you should do and more importantly, what you shouldn't do! With that in mind, we had to get her on the podcast for a longer conversation about how to optimise the tools available to become successful on Linkedin,

Expect to learn:

• Where AI tools should sit in the creative process
• Why using it to ideate rather than actually create is the best route to market
• The power of authenticity on Linkedin and how to harness that
• Why you should NEVER use AI tools to comment and interact on Linkedin
• How to overcome imposte ...