Marketing to Machines: The Rise of B2A, The "Invisible Shelf," & The Death of the CMO

AI Unraveled: Latest AI News, ChatGPT, Gemini, Claude, DeepS... by Etienne Noumen

Episode notes

🚀 Welcome to a Special Deep Dive on AI Unraveled.

The era of capturing human attention is over. We are entering the era of Business-to-Agent (B2A) commerce. In this episode, we explore a new economy where your next customer isn't a human with feelings, but a "ruthless arbiter" of code that cares only about API latency and structured data.

We dissect the "Moltbot Revolution"—open-source agents that negotiate deals without human oversight—and the "Gemini Gatekeeper," where Google’s AI decides what you buy before you even ask. Plus, we explain why the Chief Marketing Officer (CMO) is losing their job to the CTO.

Strategic Pillars & Key Topics:

🤖 The B2A Paradigm Shift

  • The "Ruthless Arbiter": Why AI agents (like Moltbo ... 
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