What Canadians think about death and what deathcare professionals assume are not always aligned.

In episode 31 of Digging Deep, President and CEO Heather Kiteley hosts a dynamic panel discussion recorded at the 2025 Funeral Service Association of Canada (FSAC) conference. Panellists Patrick Curry, Rebecca Steckly, and Ryan McLane explore the realities behind consumer attitudes toward death and funeral planning.

This is part one of a two-part conversation series that challenges assumptions and encourages deeper discussion.

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