How can better data transform businesses, education, and national development?

In this episode of the Diary 101 Podcast, Akakandelwa Kandepwe speaks with Esther Zulu, CEO of PRIS365, about the power of evidence-based decision-making. They discuss why research should come before action, the challenges of data accessibility in Zambia, entrepreneurship, the Data Protection Act, and what it takes to build a data-driven future. Esther also shares practical advice for young entrepreneurs on resilience, systems thinking, and creating lasting impact.