This week we dive into the recent X-Office announcements, and the X-Men relaunch that was made at SXSW recently, and how that affects comic shops, what could be done to make announcements like that actionable, and how to improve overall overdering.

We also talk about marketing concepts like earned vs paid media, calls to action, and closing loops.

We'll also dive deep into "Auto-Subs" (from Comic Shop Assistant), or "Cloning Subscriptions" (with Manage Comics), and how stores will subscribe people to this line-wide relaunch.

We'll also talk about line-wide burnout, how readers

Plus, we previously touched on “Line Wide Burnout”, and I would love to give an anecdotal story on when I fell off the Krakoa stuff (and how I was a lapsed X-Fan who likely won’t come back to this new relaunch because it’s already too much at 3 title ...