In this episode, we sit down with Joya Scarlata, Director of Digital Marketing at Interra Information Technologies (InterraIT), where she has been leading transformative B2B marketing initiatives for nearly 12 years. Joya brings a unique perspective to AI in marketing, combining her background in International Relations with deep expertise in data-driven marketing strategies.

What We Cover: ✨ Joya's AI awakening moment and how her perspective has evolved

📈 How AI is revolutionizing audience segmentation and content personalization

🛠️ Game-changing AI tools that are transforming daily marketing operations

📊 Measuring ROI in AI-enhanced campaigns with specific KPIs

⚖️ Navigating data ethics and content authentici ...