In this episode, we sit down with Martin Treder to unpack the real-world evolution of the Chief Data Officer role. From its misunderstood beginnings to its growing influence in business strategy. Drawing on decades of experience across logistics and healthcare, Martin shares what it truly means to treat data as an asset, why data culture is still the toughest nut to crack and how CDOs are often tasked with much more than just analytics. We explore his transition from operational roles into enterprise data leadership, the critical role of SAP ecosystems, and ifthe CDO might be closer to a modern COO than we think. Expect sharp insights, honest reflections and a fresh take on what CDOs really do and don’t do.