In this episode of Data Planet, host Emma Davis interviews Taylor Jones, Managing Owner of Wishbone Advisory.

They explore the rapidly growing world of retail media and how e-commerce brands can use marketplaces like Amazon, Walmart, Target, Wayfair, and Home Depot to drive profitable growth. Taylor shares how brands can determine whether retail media is the right growth lever by evaluating margins, product reviews, inventory capacity, and channel fit, while also explaining why ROAS alone may not tell the full story.

He breaks down the importance of measuring total ad cost of sales (TACOS), understanding organic sales impact, and using cross-channel reporting to make smarter budget allocation decisions.

Taylor also discusses how major retail events like Prime Day can change c ...