In this episode of Data Planet, host Emma Davis interviews Kate Galligan, Director of Growth Marketing at the Appalachian Mountain Club.

They explore how a 150-year-old, mission-driven organization approaches modern growth strategy by balancing revenue generation with conservation impact.

Kate shares how her team prioritizes initiatives based on immediate revenue impact and long-term scalability, while simultaneously building systems to support sustainable growth.

Appalachian Mountain Club website: https://www.outdoors.org