Episode notes
Summary
In this episode, Mukundan Sankar discusses the importance of analytics for Newsletter creators using Substack, emphasizing how understanding traffic sources can significantly enhance newsletter growth. He breaks down various traffic types, including direct, email, referral, and social media, and provides actionable strategies for optimizing each source. The conversation also highlights common mistakes creators make with their analytics and offers the next steps for leveraging data effectively to engage audiences and grow subscriptions.
Chapters
00:00 Introduction to Content Creation and Analytics
00:00 Understanding Substack and Its Analytics
01:11 The Importance of Traffic Analytics
03:01 Expl ...
Keywords
marketingDatacreatorscontent creatorscontent creatorcontent creationTools Creativity newsletter growthSubstackData AnalyticsAudience EngagementTraffic SourcesSocial MediaSocial Media StrategySocial Media MarketingEmail MarketingReferral TrafficContent Optimization