In the second episode of season 2, host Sabine Hutchison, Seuss+ CEO and Co-Founder, is joined by the dynamic Kirsten Detrick, whose extensive experience in biotech and pharma comes through in her insightful advice to listeners.

Many biotechs think they don't need to focus on the commercialization aspect of the business because they’re planning to sell the asset or partner with another organization to take it to market. Others believe they’ve got such a great molecule it will sell itself. Kirsten doesn’t agree. This episode takes a different look at commercialization, particularly exploring why it’s crucial from the start.

In a conversation jam-packed with insights, Sabine and Kirsten cover product differentiation, target product profiles, commercialization, and more. You won’t want to miss this episode: Kirsten mines ...