Welcome back to Window Wisdom. Today we pull back the curtain on how window covering pricing actually works — because the phrase factory direct gets used a lot in this industry, and not everyone using it means the same thing.

We cover:

- How custom blind pricing works in a traditional retail model — and why you can pay 2-3x the manufacturer's price through a standard chain

- What true factory direct actually means and how to verify it

- The honest comparison between online-only factory direct companies and local factory direct like Crazy Joe's

- Why online ordering carries risks Richmond Hill homeowners often do not consider: measurement errors, colour differences, complicated returns, no local support

- The five questions to ask any window covering company in Richmond Hill or Thornhill before you buy

- W ...