Your business is only as strong as the relationships you build. So how can you truly understand your clients' needs and deliver what they want?

In this episode, Tanya Arnold sits down with Alex Fogal, Partner at EY, who leads their Private Business across the North of England as well as leading the EY Entrepreneur Of The Year UK programme. With over 20 years of experience helping founders and CEOs scale their businesses, Alex shares her approach to fostering long-term client relationships, navigating the shift from a PLC to a partnership, and how her background on stage still plays a role in her career today.

She also opens up about being a woman in business, her passion for entrepreneurship, and how she’s giving back through Business Beats Cancer Yorkshire.

Tune in to hear:

• How to deeply understand and serve your cli ...