What Nicky Dibben doesn't know about deeptech commercialisation and marketing isn't worth knowing.

If there’s one person who knows how to take cutting-edge deeptech innovations from the lab to the market, it’s Nicky. She started her business, Invention Marketing, 25 years ago and her mission is to help deeptech start-ups get their heads around market strategy and successfully getting products to market in the real world. As well as her consultancy practice, Nicky is a mentor on several accelerator programmes.

In this episode, host Tanya Arnold chats to Nicky about:

• The art of Deeptech marketing, why it’s different
• How to talk to customers
• The key to making your innovation stand out
• Plus, hear the story of the bold bet that landed Nicky in university!

Tune in for expert ins ...