In this week’s episode, John and Bryan continue their conversation with the owner of Orlando Branding Agency, Aaron Ludin.

Aaron shares one secret to social media success – engage, engage, and then engage some more. He talks about the importance of reaching out by tagging, commenting and DMing friends and potential prospects consistently, and that, to amplify your reach, you must work on taking your online relationships offline and your offline relationships online.

Bryan asks Aaron about the importance of video on Facebook and other social media platforms, to which Aaron responds, “Anything that keeps more eyes on the platform, is good.” This is important to consider when creating original content to be shared. Videos trump captions with heavy text, but live videos trump pre-recorded ones. It’s all about the time spent  ...