In this episode of Consulting The Future, I’m joined by Julie Teigland, Global Vice Chair – Alliances & Ecosystems at EY, to unpack the growing role marketplaces are playing in enterprise AI adoption. At a time when organizations are overwhelmed by tools, vendors, and bold claims, Julie offers a pragmatic view of how marketplaces can collapse complexity rather than add to it.

We begin by exploring why so many AI initiatives stall between pilot and production. The issue, as Julie sees it, is rarely a lack of technology. It is the friction between tools, governance, integration, and operating models. Marketplaces, when designed well, bring together pre-vetted solutions, integration patterns, security signals, and governance frameworks. That coordination reduces the invisible work leaders often underestimate, such as vendor risk reviews, c ...